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Typography Rules for Designing Balanced Website Layouts

The typography of your website layout describes any text or lettering displayed on the website. Achieving great typography is not as simple as picking a great font although that is an important aspect of it. To accomplish a balanced website layout design you’ll need to make your typography suit your content in a natural and organic way. Luckily, for those without a background in the fine skill and art of perfect typography, there are several tips and rules that can help you achieve the perfect look for the text on your website. These tips were created by master designers and experts in typography and are guaranteed to enhance the design of any website layout.
Typography Rules
Rules for Choosing Balanced Fonts

There are some basic rules for choosing fonts for website layouts that will help your site stay balanced. The first rule is to create a style guide for every layout or group of layouts you’re creating. Larger projects may warrant full-feature, 20-page style guides, but even the smallest websites should have at least a few basic styling definitions. When creating a style guide list the fonts that you or others will use on your layout. By showing examples of the fonts together, you can ensure they don’t clash in style or theme.

Stick to the fonts you initially choose and compare in your style guide, so that you don’t end up adding too many non-matching fonts in later. To make sure you’re staying balanced, only allow one type of cursive on your website. Using handwritten or cursive typography can enhance your design, but having more than one style of penmanship breaks the unity that balances your layout.

Style Guides are even more beneficial for those creating multiple layouts or several versions of the same website layout. This includes web designers with reseller hosting who plan to make websites for others. That’s because they can save you time while still allowing you to make a wide variety of custom websites by putting the research behind you for each new project you start.

The fonts you choose for your website layout should also be balanced in terms of embellishment. Overly ornate fonts may clash with the more basic fonts used in the breadth of your posts and content. Feel free to use a more decorative font in logos, headers and titles as this can help distinguish these items from your regular content.

Balanced Placement of Text on Website Layouts

While many layouts will be a little top-heavy with the typography, as headers and menus are often top-justified, there should also be some text on the bottom of your site. You can use white space to pad the footers and lower portions of your site, but try to incorporate at least some copyright information, contact links, and company address information where possible.

If the menu or navigation on your layout is on the right or left column, try adding some kind of text to the opposite wall, to balance the design. Widgets, featured articles, and scrolling news boxes can fill this void well.

The Importance of Color in Typography

Most layouts will do well just using black typography. If you want to spruce your text up a little further, color may be appropriate if done tastefully. Darker colors work best for fonts and text, especially if there are more than few words in a row. This will help your readers’ eyes stay focused on your content and not the background colors of your site.

Try to balance any color you use by choosing its complimentary color for a background or border. Tools like Paletton and Adobe Color can help you choose the secondary colors for your typography or backgrounds. If you’ve got reseller hosting you may want to copy down some of the HTML color codes you like from these sites for use in future projects or to help your clients choose styling.

Typography Sizing Rules for Improved Site Balance

One of the best rules to follow for creating more balanced website layouts is to pay attention to the sizing of your typography in respect to the overall site and content areas. Larger typography will often be best for headers, but you don’t want the font to consume a big percentage of the screen. Try to make sure your largest fonts come in under 10 percent screen usage to ensure they aren’t out of balance. Navigation buttons and main headers should be another 3 percent smaller, while article titles and smaller headers should come in just slightly bigger than the standard text and posts on your layout.

Putting these typographical rules and tips to work in your website layout design can ensure you’re creating professional, well-designed content every time. After sticking with these guidelines concerning color, size, embellishment, and font variety, your typography will be top notch. By developing a trained eye for these well-established typographical rules, creating great text, fonts and other web content will come naturally to you and you’ll see a definite increase in the quality of your layout designs.

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