Logo Design Inspiration You Were Waiting For In July Month
It is a pleasure to see that designers are formulating smashing logos month after month, moving immature trademark designers with their works and, many importantly, gratifying a clients’ branding requests.
The obvious ones are sites like Logo Gala and Logo Moose, but if you’re a full-time logo designer you’ll probably be familiar with them already. Widen your research to include other graphic design sites, and art and design sites in general, likeDribbble or Deviant Art. Explore further down the results pages to visit sites you haven’t seen before and also narrow your search to put the spotlight on logos in the same industry or belonging to companies of similar size, aspirations and values.
These sorts of tools can help you straighten out your thoughts and mix up different images and ideas. Play with keywords and synonyms and gather a multitude of inspirations from different sources onto a single mood board to see how they combine.
Scroll through Google Images and Pinterest on both related and unrelated subjects. Add the results to your mood board. Pick a colour here, a shape there, a word, a typeface… then see how could work together.
To start off with, it can be a great idea to see some other logos done well. There are tons of one-stop-shops online for people to upload their logos and get critiques. You can use these to peruse others’ work and get some ideas along the way. Not only does this help you get some ideas, it gets you away from that empty artboard:
Once you have your inspiration, you know what you’ve got to do, take some time to analyze and craft your color palette. Sometimes this has been predefined for you in a brand’s style guide. If not, the absolute freedom can sometimes be paralyzing. Taking the time to develop your colors can help you consolidate your concept and articulate your ideas, too:
You have your design and your color swatches, but now you need to get the typography elements just right. Maybe your logo doesn’t have typography. Great! Don’t read this section. For the rest of us, we need some points of reference to get started:
Everything is together. Inspiration — check. Colors — check. Type — check. Now how the heck to do you pull it all together? Sometimes you run into a few issues when developing fonts that you just can’t seem to solve. Here are some tutorials to get you through the worst of it. We’ll skip the basics like using the Pen Tool and jump to the more advanced features: