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14 Logo Evolutions Logo Designs

The evolution of logo designing could be traced back to the Ancient Greece, when the rulers and their dynasties used to use cipher as a monogram in their coins.

Pepsi Logo Evolution

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Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.

 

 

Response to the New Pepsi Logo

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Coca-Cola Logo Evolution

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Coca-Cola was first served in 1886 and even then, the first official logo of Coca-Cola was not the script logo. It first appeared in the Atlanta Journal Constitution in 1886 as both a slab serif and chunky sans serif – it wasn’t until mid-1887 that Frank Robinson, Coca-Cola’s bookkeeper, drew the first traces of the Spencerian script logo that we all know.

Apple Logo Evolution

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The original logo was designed by Ron Wayne, who started Apple with Jobs and Woz in 1976. In 1977 White sold his portion of Apple back to Jobs and Woz when they incorporated. The image is a pen and ink illustration of Sir Issac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border: “Newton…A mind forever voyaging through strange seas of thought…alone” (Prelude, Book III, Residence at Cambridge)

 

Nike Logo Evolution

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The Swoosh logo was designed by Carolyn Davidson in 1971 – “ a graphic design student that Phill Knight met while teaching an accounting class at Portland State University to supplement his then-fledgling business. He paid a grand total of $35! Phill never liked the logo but stuck onto it quoting “I don’t love it, but it’ll grow on me”. 12 years later in 1983, Davidson got an invitation to lunch by Nike where Knight surprised her with a gold Swoosh ring embedded with diamond and an envelope containing Nike stock.

Shell Logo Evolution

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Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colors.

Both the word “Shell” and the Pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of apparent Scottish origins) imported Samuel’s kerosene into India and sold it as “Graham’s Oil”. He became a director of The “Shell” Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.

 

IBM Logo Evolution

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The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York (Endicott, New York, where it still maintains very limited operations). It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 16, 1911, and was listed on the New York Stock Exchange in 1916.

IBM adopted its current name in 1924, when it became an international manufacturing company. The logo that was used from 1924 to 1946. The logo is in a form intended to suggest a globe, girdled by the word “International”.

 

Canon Logo Evolution

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The origin of today’s world famous brand Canon can be traced in Precision Optical Instruments Laboratory that was established back in 1933. The first set of cameras was manufactured as a part of business trial and these early birds were named Kwanon after the Buddhist Goddess of Mercy. Now this Goddess was the possessor of thousand arms and spat flames.

 

Nokia Logo Evolution

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In 1865, Engineer Fredrik Idestam established a wood pulp mill on the banks of the TammerKoski rapids in the town of Tampere, in southern Finland. Later in 1868, he built second mill by the Nokianvirta River, which gave the Nokia its name. In 1871, Idestam and his friend Leo Mechelin, renamed and transformed the firm into a share company, thereby founding the Nokia Company.

 

Starbucks Logo Evolution

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Il Giornarle was the espresso cafe Howard Schultz opened up in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By 1987, the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.

 

FedEx Logo Evolution

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An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from “Federal Express” to the popular abbreviation “Fed Ex”. Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Playboy Logo Evolution

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Art Paul was working as a freelance designer when he in 1953 was contacted by playboy founder Hugh Hefner who needed a logo for his new magazine. He created the now famous rabbit wearing a tuxedo bow tie. Paul went on to design the whole first edition of the magazine and was hired by Hefner as Playboy’s first art director in 1954, a position he held for 30 years.

 

Walmart Logo Evolution

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